Introduction To Health Education Objectives At the end of this chapter, the trainees will be able to: • Explain the concept of Health. The media — everything from television, radio, and film to games, advertising, and social media outlets like Facebook and Twitter — can have significant impacts on individual and population health. Roles of Mass Media in Society Term of mass media or press has been used since around ten decades ago. Health Education Methods: Methods of community health education are the techniques or ways in which a series of activities are carried out to communicate ideas, information and develops necessary skills and attitude. Nobody will deny that the biggest number of these people are students who use the following websites for different purposes. 5. It should be kept in mind that it is a weapon in the hands of the government for positive developmental purpose. Examples of mass-reach health communication interventions are available in the Rural Tobacco Control and Prevention Toolkit. In this sense, health education aims to influence a person’s knowledge, attitudes and behaviours connected to health in a positive way. Social network tools afford students and institutions with multiple opportunities to improve learning methods. Social media digital technologies have a huge influence on a student's education ; These 2 concepts may be beneficial at times but they can also negatively impact on a childs education, health and communication skills. This integrative systematic review aimed to assess the effects of planned media interventions—including social media—on the health policy-making process. However, there are a number of important considerations for faculty before they integrate media or ask their students to use or develop media in their courses. Disseminate Health and Education Programs. 4. By Ajay Prabhakar Dhawan. Vocational Education: Vocational information about production and consumption practices in industry and agriculture, use of manures and highbred seed, employment news are broadcast by Radio. Therefore, the main purpose of mass-media in education is to benefit more students with fewer teachers or to obtain quality education. the Internet. If the behavior of the individual group or community can be the main cause of a health problem, then that same behavior can be altered to serve as the main solution as well. Unfortunately, it is common to confound the meanings of media and technology in education, and they are often used synonymously. Classification of Communication Methods: ... Mass media method. MASS MEDIA. Among the several mass media, newspaper and farm magazine are commonly used. topic/health-communication-and-health-information-technology. Assistant Professor. To be more strategic, marketers use psychology and target the most ideal audience to their business by preparing their ads more interactive with their consumers. Mass media is the circulatory system of the body that is called Advertising or Marketing. Short film and television clips, written articles, and blog postings can be viewed to … Increasing rate of literacy in the country offers new promises and prospects for utilising print medium as a means of mass communication. They are important tools in advancing public health goals. Above all, a robust social media presence holds the promise of improving patient education and health literacy. It serves the role of being a source of correct information as well as a n advocate for correct health behaviors. Marketing is a very strategic process for business as compared to its other operations. • Describe objectives of Health Education. Social media projects may not be confined to a classroom-- and if this is the case, teachers (and potentially parents) need to monitor student activity for any signs of bullying. This includes television, radio, Internet, newspapers, pamphlets, etc. One of the main tasks of health education is to inform about lifestyles and behaviours that prevent people from various diseases. Communication is a central aspect of health promotion and the opportunity for mass communication makes the ‘media’ a popular option amongst health promoters. However, mass media has its pros and cons. Communicating about health through mass media is complex, however, and challenges professionals in diverse disciplines. Health education is not a substitute to other health services, but it is needed to ensure the proper use of available services. The use of social media continues to increase, and most importantly, the fastest growing demographic of social media users are individuals aged 45-54. The government takes various health and educational programmers like vaccination, sanitation, birth control, open education, mass education, etc. 6. Media interventions can potentially play a major role in influencing health policies. Hence, the mass media is very important for class room teaching as a part of the process of instruction. 3 The question is: can social media have a positive influence on education… Social media tools (i.e., Twitter, Facebook, and YouTube) Examples of Health Communication Interventions Tobacco prevention and cessation programs often use health communication to reach a broader audience. Much has been written over the years about the relationship and overlap between health education, health promotion and other concepts, such as health literacy. Television, as an important mass medium disseminates education through formal and information methods. The sole objective is to improve the teaching- learning process with the use of various media. Environment, Ecology and Education. They have a vital role to play in the communication of agricultural information among the literate farmers. If media is to work as an effective teaching tool then certainly it is helping hand towards, achieving the aim and objectives of education. Impacts and Effects Of Social Media On Education The reading habits of students have been washed down the drain as a result of the emergence of technology and the advent of social media. Reading is the essential factor that forms the foundation of greatness in everyone’s life irrespective of gender, status, and age. With respect to education, media are the symbol systems that teachers and students use to represent knowledge; technologies are the tools that allow them to share their knowledge representations with others. It is both responding to the needs of the health industry and creating numerous challenges that health professionals are required to keep up with -- ranging from privacy issues related to social media sharing practices, to the potential for misinformation related to public health spreading quickly if health agencies aren't ready to dispel rumours. • State historical development of Health Education. 1 Media advocacy is the strategic use of mass media to support community organizing and advance healthy public policies. 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from TEA. The use of social media in education provides students with the ability to get more useful information, to connect with learning groups and other educational systems that make education convenient. Exposure to media, especially among youth, may affect health behaviors such as substance use, sexual activity, and eating habits. Sanjay Ghodawat Group of Institutions. • Define Health Education. These campaigns 7.1 Thinking about the pedagogical differences of media; 7.2 Text; 7.3 Audio; 7.4 Video; 7.5 Computing; 7.6 Social media; 7.7 A framework for analysing the pedagogical characteristics of educational media; Chapter 8: Choosing and using media in education: the SECTIONS model. Social Media PPT: Social Media can be defined as an array of internet-based platforms, which promotes and enhance the sharing of information.Some of the most common types of social media are websites and applications focused to microblogging, forums, social bookmarking, social creation, social networking and Wikipedia. Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences. Media can be used to motivate discussions or lock in concepts. The media is an important ally in any public health situation. Title: Negative impacts of social media 1 Negative impacts of social media digital technology on students One Set of Opinions 2. Module 2: Mass Media as an Educational Tool to Promote Health. “Media advocacy” can be used to address a variety of public health and social problems to shape public debate, to speak directly to those with influence, and to apply pressure to decision makers. • State basic principles of Health Education. Media -- like all other teaching techniques -- should be used judiciously in the learning process. z Health communication campaigns combine multiple channels to influence health behaviors, using mass media as the central channel, and other strategies, such as distribution of free or reduced-price health products. Media states various means of communication like communication devices which are used to interact and communicate among people.. Electronic media is media that uses electromechanical device to access the content.This is in similar to social media, which now-a-days are most often created electronically. Because a healthcare organization would be posting to such a public forum with the potential of a large audience, social media has the ability to inform massive amounts of people of healthcare information. Media is an agent of boost cultural economic and social development activity. 8.1 Models for media selection; 8.2 Students; 8.3 Ease of Use; 8.4 Cost reviews health education theories and definitions, identifies the components of evidence-based health education and outlines the abilities necessary to engage in effective practice. Use of technology in Development Communication Mass media and technology should be extensively and tactfully used for development purpose. Mass media in simple terms is a medium to communicate to a large audience by different forms of technology. Increasing patient education. The media in this context includes any non-personal channels of communication, from leaflets to television commercials to teaching packs. Why Use Media to Enhance Teaching and Learning Media can be used in almost any discipline to enhance learning, both in class, and also for out-of-class assignments. Some of these are described below. Mass media campaigns are used to expose high proportions of a population to health promotion messages, using the media as an educational tool. These health and education programs are disseminated and implemented through mass media like radio, television, films, newspapers, etc. 4.) At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. Today, a life without the presence of mass media is unimaginable. 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